Aisha Hashim grew up in a kitchen surrounded by the warm smells of steamed rice flour and gula melaka. Putu piring — steamed rice cakes with palm sugar — has been her family’s business for years, from when her great-grandmother used to peddle the sweet snack on the streets in the East area in 1985.
Return to roots
She might have grown up helping her mum to make putu piring, but Aisha never thought she would be taking over her family’s business. Straight after secondary school, she enrolled in Shatec where she got a diploma in pastry, and went on to work at the Hilton Singapore for a year. Aisha then continued her studies in the US, before joining Boston Harbor Hotel, Massachusetts, as their assistant pastry chef.
It was one phone call from her mother that saw her returning to Singapore to help. “When my mum called, she told me that they needed help. Her shop was closing at that time; the coffee shop they had a stall in was closing down to turn into a retail shop,” says Aisha. “She needed my help to find a new space and hire more workers.”
She might have grown up helping her mum to make putu piring, but Aisha never thought she would be taking over her family’s business. Straight after secondary school, she enrolled in Shatec where she got a diploma in pastry, and went on to work at the Hilton Singapore for a year. Aisha then continued her studies in the US, before joining Boston Harbor Hotel, Massachusetts, as their assistant pastry chef.
It was one phone call from her mother that saw her returning to Singapore to help. “When my mum called, she told me that they needed help. Her shop was closing at that time; the coffee shop they had a stall in was closing down to turn into a retail shop,” says Aisha. “She needed my help to find a new space and hire more workers.”
A new generation
Today, Haig Road Putu Piring now has three outlets spread across various coffeeshops. Says Aisha: “We had a lot of requests from customers saying the queues are very long, especially if they have travelled from the West (of Singapore) to the East.”
Expanding wasn’t a decision that was executed easily though. Both Aisha’s parents were resistant to this change, and had to be convinced by their daughter and son-in-law that this would be better for the business in the long run.
“Me and my husband had to talk to my parents about this expansion because they refused actually,” says Aisha. The couple are now also looking to expand into shopping malls.
“One of the greatest challenges we face is manpower. A lot of the younger generation want to work in an air-conditioned space, not sweat it out,” she continues. “Hopefully this will encourage more of them to come and work with us.”
Today, Haig Road Putu Piring now has three outlets spread across various coffeeshops. Says Aisha: “We had a lot of requests from customers saying the queues are very long, especially if they have travelled from the West (of Singapore) to the East.”
Expanding wasn’t a decision that was executed easily though. Both Aisha’s parents were resistant to this change, and had to be convinced by their daughter and son-in-law that this would be better for the business in the long run.
“Me and my husband had to talk to my parents about this expansion because they refused actually,” says Aisha. The couple are now also looking to expand into shopping malls.
“One of the greatest challenges we face is manpower. A lot of the younger generation want to work in an air-conditioned space, not sweat it out,” she continues. “Hopefully this will encourage more of them to come and work with us.”
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Haig Road Putu Piring, catering for an event.
Innovating for the future
While Aisha looks to expand the business model, what remains unchanged is the recipe and how the putu piring is made. Here, traditional techniques are still practiced, such as marinating the rice flour overnight, steaming and sieving it countless times, and adding salt water to the mix so it won’t be tasteless. Even the gula Melaka used here is imported from Java, pure with a hint of smoky, savoury flavours.
“A good putu pairing uses quality ingredients. Our rice flour is also top grade, so it’s very soft and silky. Even for the gula Melaka, we tried the refined ones before but the smell and taste is just different. It doesn’t go with our flour,” says Aisha.
She shares that the mark of a good putu piring is one where the flour doesn’t coat your tongue. Aisha also plans to try tweaking the fillings in the putu piring.
“We are not changing our traditional recipe, but what we are trying out now is different fillings,” she says. The stall had successfully run a chocolate putu piring that proved popular among young children. “We are now experimenting with peanut or (D24) durian, which we use to cook with our gula Melaka. It’s not on the menu yet, but we hope to perfect it soon.”
While Aisha looks to expand the business model, what remains unchanged is the recipe and how the putu piring is made. Here, traditional techniques are still practiced, such as marinating the rice flour overnight, steaming and sieving it countless times, and adding salt water to the mix so it won’t be tasteless. Even the gula Melaka used here is imported from Java, pure with a hint of smoky, savoury flavours.
“A good putu pairing uses quality ingredients. Our rice flour is also top grade, so it’s very soft and silky. Even for the gula Melaka, we tried the refined ones before but the smell and taste is just different. It doesn’t go with our flour,” says Aisha.
She shares that the mark of a good putu piring is one where the flour doesn’t coat your tongue. Aisha also plans to try tweaking the fillings in the putu piring.
“We are not changing our traditional recipe, but what we are trying out now is different fillings,” she says. The stall had successfully run a chocolate putu piring that proved popular among young children. “We are now experimenting with peanut or (D24) durian, which we use to cook with our gula Melaka. It’s not on the menu yet, but we hope to perfect it soon.”
