Drawing from MICHELIN’s heritage when it comes to travel and mobility, the MICHELIN Guide and Turo, the world’s largest peer-to-peer car sharing marketplace, are unveiling their “Drive to Table” experience composed of culinary road trips to four MICHELIN-Starred restaurants in California and New York.
The partnership celebrates the MICHELIN Guide’s early beginnings as a product of brothers Andre and Edouard Michelin’s grand vision to promote the art of travel and mobility through the use of Michelin tires. The Guide was introduced in 1900 to encourage motorists to explore hidden gems, along with other helpful information such as restaurants and bed and breakfasts en route, information on how to change a tire, and where to fill up one’s vehicle with fuel.
Turo guests who booked select vehicles every Saturday from November 5 through December 18 2022, opened the doors to exclusive experiences at Barndiva in Healdsburg, Bell’s in Los Alamos, Al Coro in Manhattan, and Clover Hill in Brooklyn.
Guests who booked one of the select electric vehicles listed on Turo unlocked an exclusive weekend road trip complete with a behind-the-scenes culinary experience from one of the restaurants below, a coveted dinner reservation for two, and a one-night stay at a Tablet Hotel. In a nod to each chef’s commitment to sustainable cooking and Turo’s commitment to strengthening EV adoption in the U.S., the Drive to Table experience will feature electric vehicles to minimize each road trip’s carbon footprint.
“The Drive to Table experiences, conceived by The MICHELIN Guide and Turo, will deliver exclusive culinary road-trip opportunities to New York and California this fall,” says Cara Cornelius, Director of Food and Travel Experiences for Michelin Americas.
“How often are you able to spend a day behind the wheel of an amazing vehicle, dine at a MICHELIN-Starred restaurant, and cap it off with a stay at a luxurious, boutique hotel? This is a once-in-a-lifetime experience — with a focus on sustainability. It’s the perfect blend of offerings from Turo and The MICHELIN Guide — all rolled into one unforgettable weekend.”
Turo guests were offered:
Al Coro
A two-MICHELIN-Starred Italian eatery built for celebrating by Del Posto alum Executive Chef Melissa Rodriguez. The Manhattan road trip includes dinner reservation for two, intimate cocktail tasting at Discolo, and one-night stay at a local hotel.
Joulez’s 2022 Mercedes-Benz EQS on Turo unlocked started November 1 to unlock the Al Coro experience.
Barndiva
A one-MICHELIN-Starred farm-to-fork American eatery in a stylish, barn-like structure surrounded by a spacious garden patio by Executive Chef Erik Anderson. The Northern California road trip features an immersive cocktail experience with beverage guru Scott Beattie, dinner reservation for two, and one-night stay at a local hotel.
Ryan’s 2022 Rivian R1T on Turo unlocked the Barndiva experience.
Bell's
A one-MICHELIN-Starred French-inspired bistro located in the Central Coast of California from Per Se alum Daisy Ryan and Gregory Ryan. The evening will include a meet-and-greet with chefs Daisy and Gregory Ryan and a private garden tour, dinner reservation for two, and one-night stay at a local hotel.
Eric’s 2021 Ford Mustang Mach-E on Turo unlocked the Bell’s experience.
Clover Hill
An intimate, 30-seat restaurant in Brooklyn Heights by Executive Chef Charlie Mitchell (Eleven Madison Park, Jônt, Bresca, One White Street) that received its first MICHELIN Star in 2022. This city road trip includes a tour of the kitchen with the chef himself, a reservation for two, a special course enjoyed behind-the-scenes in the kitchen, and one-night stay at a local hotel.
Joulez’s 2022 BMW iX on Turo unlocked the Clover Hill experience.
“We are thrilled to be teaming up with The MICHELIN Guide to continue bringing Turo guests an experience they cannot find anywhere else, by celebrating the country’s best chefs and most innovative electric vehicles,” said Turo CEO Andre Haddad. “This partnership is a natural fit because both Turo and Michelin open the door to extraordinary experiences.”
Book your next vehicle at turo.com or on the Turo app. Further details and information on the Turo x MICHELIN partnership can be found at https://turo.com/blog/news/score-a-weekend-package-at-a-michelin-starred-restaurant.
