Both fine-dining restaurants as well as street food stalls are expected to be covered in the Bangkok guide. Its launch also marks the start of a 5-year project between Michelin group and the Tourism Authority of Thailand (TAT).
"The launching of the French-based MICHELIN guide will lure more international tourists," says TAT governor Yuthasak Supasorn in an interview with Bangkok Post. Tourism and Sports Minister Kobkarn Wattanavrangkul also highlighted that the guide will add value to the restaurants and eateries that will receive stars.
"It's a good time to drive Thailand to become a quality leisure destination over the next five years," says Kobkarn.
Thailand will be the seventh Asian territory to be rated by the hallowed dining guide, after Shanghai, Japan, Hong Kong, Macau, Singapore and Seoul. The selection of restaurants in the guide are done by anonymous Michelin inspectors, who are trained to rigorously apply the same inspection process used globally for close to a century.