Dining is one of the best forms of pleasure. Having good food enhances not only physical but also emotional well-being. For many people, this simplest, yet most sophisticated joy has become part of their lifestyle. The experience, however, is not complete without drinking, which is why food and beverage pairing happens naturally and intuitively. It turns an ordinary meal into a special occasion, taking pleasure to another level. There are no borders or strict rules, only the harmony of tastes and aromas that results in the ultimate culinary pleasure.
Thailand is a vast and renowned gastronomic hub where its culinary culture remains deep-rooted and celebrated on every level – from the streetside to the top of skyscrapers. From home cooking to restaurant dining, both local and international cuisines are well received by Thais and visitors alike. The arrival of Michelin Guide in 2018 is the proof on an international stage that Thailand is truly a gastronomic destination, unique with its vibrant, around-the-clock street food culture and the constant rise of fine dining.
As a leading Thai beverage company, ThaiBev is on a mission to leverage consumers’ eating and drinking lifestyle. ThaiBev is committed to promoting better appreciation for food and drinks, as well as fostering a more in-depth understanding of the gastronomy world. It is also ThaiBev’s vision to support Thailand in its journey onto the world’s culinary stage.
Chang represents the easy-going nature of Thai people. It aims to be the beverage of choice when one wants to relax and have a good time. High quality ingredients are used in the process of brewing, resulting in the flavors that appeal to the local taste and complements the more casual meals. This has led Chang to win a gold medal from a lager category from an international beer award.
Mekhong, on the other hand, offers a more complex flavor profile, the result of a multi-stage production. Made in the first production line of its kind in Thailand, Mekhong undergoes various stages of development, where state-of-the-art technology is thoroughly incorporated, to arrive at its unique taste and aroma. This is why the name Mekhong has always been synonymous with high quality and has become the country’s most iconic spirit brand that embodies the flavors of exotic ingredients. For any event that calls for a slice of sophistication, Mekhong always delivers.
The more reputable the award-winning Chang and Mekhong become internationally, the more they become readily associated with ‘the taste of Thai.’ Since it’s our philosophy to deliver the best to the market, we ensure that Chang and Mekhong provide locals, expats, and tourists with an unforgettable drinking experience.
With the wide range of restaurants featured in the Michelin Guide, including some of the most famous street stalls to luxurious fine dining restaurants, it is clear that ThaiBev and Michelin share the same vision and mission. This collaboration aims to put the Thai culinary scene on the international map and enhance Thailand’s food and beverage industry, a key endeavour that reflects ThaiBev’s “Always With You” philosophy.
This article is brought to you by ThaiBev. Premium Partner of the MICHELIN Guide 2018.
To know more about ThaiBev, please visit http://www.thaibev.com/
