Michelin is pleased to announce the MICHELIN Guide’s arrival in two new Chinese destinations: the provinces of Fujian and Jiangsu. It brings to seven the number of destinations covered by the MICHELIN Guide in China mainland.
For the very first time, and more than eight years after the MICHELIN Guide’s first steps in China mainland, and the progressive coverage of five major cities, the MICHELIN Guide’s Inspectors will investigate and explore the best restaurants at a provincial level.
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For the initial selections, the Inspectors will primarily focus on three cities in each province – Xiamen, Fuzhou and Quanzhou in Fujian; and Nanjing, Suzhou and Yangzhou in Jiangsu – while starting to explore other places within the provinces. The restaurant selection for Fujian Province will be unveiled at the end of 2024, while the Jiangsu Province selection will be revealed at the start of 2025.
Commenting on the new venture during a press conference held this morning in Shanghai, Gwendal Poullennec, International Director of the MICHELIN Guide, stated, “We are absolutely thrilled to open a new chapter of the MICHELIN Guide in China. After scouring China mainland’s most prominent cities – from Shanghai to Guangzhou, Beijing to Chengdu and Hangzhou – our Inspectors will now begin investigating the rich and diverse food scenes of the Chinese provinces. The decision to start with Fujian and Jiangsu provinces was not left to chance, seeing as both territories are indeed home to outstanding, Chinese culinary traditions that are unique and deeply-rooted. Anticipating restaurant selections that spotlight authentic, local establishments and eateries, while celebrating the essence and subtleties of local food heritage, these new MICHELIN Guide projects will provide global recognition to two territories, whose rich culinary scenes deserved to be discovered by both national and international foodies and travelers.”
After giving center stage to gastronomic gems from world-class Chinese cities, the introduction of province-based restaurant selections is the result of the MICHELIN Guide’s ambition to more authentically explore and promote the many culinary wonders of the Chinese provinces. Bolstered by a bespoke editorial campaign that will be rolled-out on Chinese social media and digital platforms, these new extension projects also illustrate the MICHELIN Guide’s will to foster even stronger and closer ties with Chinese audiences and markets. Indeed, not only will the MICHELIN Guide promote the content of its restaurant selections, it will also share insights with food-enthusiasts about the diversity and specificities of each province’s food culture.
By providing both national and international recognition to local gastronomic hotspots, the MICHELIN Guide is finally reaffirming its commitment to positively and sustainably developing the restaurant industry, honoring talented professionals and acknowledging food culture and heritage.
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The MICHELIN Guide Methodology
The MICHELIN Guide Restaurant Selection
