On the heels of the Michelin Guide Shanghai launch last year, Michelin continues its development in mainland China with the release of a new guide dedicated to the city of Guangzhou. It will be the world’s 31st Michelin guide selection and the 7th in Asia, excluding Japan.
“We are particularly pleased to continue our deployment in China, following Hong Kong launched just ten years ago and Shanghai more recently,” said Claire Dorland-Clauzel, Executive Vice President of Sustainable Development, Brands, External Relations and the Michelin Guide, a member of the Group Executive Committee. “This international development is the result of the success and popularity of the Michelin Guide among chefs and gourmets, who have full confidence in our independence, our long-standing expertise, and our unique selection method. By highlighting the culinary scene in Guangzhou, the arrival of the Michelin Guide will be a key lever in promoting the city as an international tourist destination.”
Available in 2018, the new Michelin Guide will allow everyone – locals, tourists, and business travelers alike – to benefit from the inspectors’ recommendations whatever their desires, tastes and budgets may be.
The Michelin Guide Guangzhou 2018 will be available in print and digital formats.