The Bib Gourmand—named after Bibendum the Michelin Man, the friendly official mascot for the Michelin Group—is a non-starred rating category which recognizes dining establishments that serve quality food at moderate prices.
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As Michelin inspectors travel and test hundreds of fine dining restaurants around the world, they are also on the constant look out for establishments that offer its diners high-quality food at affordable prices. These accumulated observations resulted in the creation of a separate rating category to acknowledge the excellence of such restaurants.
When this category was introduced in 1957, the selected restaurants were marked with a red “R” symbol to convey to readers that they were destinations that served “good cuisine at reasonable prices.” These restaurants would typically serve a three-course meal within a fixed price range–€35 in most European cities, US$40 in American cities, Y5,000 in Tokyo and ₩35,000 in Seoul.
In 1997, the Bib Gourmand symbol – the image of the Michelin Man licking his lips – debuted in the Michelin Guide for the first time. Since then, Bibendum has received just as much attention from diners seeking value-for-money experiences.
Thanks to Bib Gourmand, Michelin inspectors have noticed the increase in the number of friendly establishments dedicated to providing authentic dining experiences with quality food at affordable prices.