Ham Yard Hotel, Firmdale Hotels

1 Ham Yard, London, UK
96 Rooms
Modern Design & Happening
Starting at:
taxes included per/nt
19.5 /20
Public Spaces
Overall Experience

Scores are on a 20-point scale, from verified guest reviews. The quality score helps ensure that our selection stays fresh and vital.

At the time of this writing, the Ham Yard Hotel isn’t just the latest Firmdale hotel, it’s also the greatest. Whether it’s the best of them is a matter of taste, but there’s no denying it’s the biggest project our favorite London luxury boutique concern has yet undertaken, a ground-up redevelopment of a little side street in Soho, resulting in what Kit and Tim Kemp call an “urban village.”

And not without reason. For alongside a fairly substantial hotel, there’s also retail space, a restaurant and lounge, a rooftop garden, a 176-seat cinema, and a little four-lane bowling alley in the basement, all along a charming pedestrian thoroughfare complete with a bronze sculpture and a fair bit of greenery. There’s plenty of activity, naturally, but the atmosphere feels a world apart from Piccadilly Circus, scarcely a hundred yards away.

By now you know what to expect from the rooms: peerless modern luxury, outfitted in Kit’s signature style, blending vibrant prints and colors with eclectic antiques and stylish contemporary pieces, all lit by those vast Crittall windows, which manage to make the most of the occasionally anemic London sunshine. You know the service will be first-rate as well, this being far from the Kemps’ first rodeo when it comes to staffing a high-end hotel.

And it’s fair to count on the crowd being an interesting one, if not downright star-studded, the better part of the British theatre and film industries headquartered, as it is, within a shout of Ham Yard (and that basement cinema doesn’t hurt either). Then again, it’s not the star-studdedness of the place, per se, that makes a Firmdale hotel what it is, it’s the fact that it’s more or less impossible to spend the night without feeling like a celebrity guest yourself.
Check in: 15:00
Check out: 12:00

Credit cards accepted

  • Group bookings of 5 or more rooms at The Ham Yard adhere to a stricter cancellation and payment policy.
  • Eligible Plus reservations: Welcome amenities may be delivered to your room after you check in. A “Do Not Disturb” status may impact the delivery of these amenities.

Rooms & Rates

Book direct on MICHELIN Guide and feel secure with our dedicated travel specialist team ready to assist.
Best prices are guaranteed. Find a better rate? Let us know.


Ham Yard Hotel, Firmdale Hotels
1 Ham Yard, London, UK

Amenities & Services

  • Free wi-fi
  • Valet parking
  • Bar
  • Honesty Bar
  • Room service
  • Restaurant
  • 24 hour room service
  • Spa
  • Sauna
  • Steam rooms
  • Gym
  • 100% non-smoking hotel
  • Concierge
  • 24 hour front desk
  • Adjoining rooms
  • Air conditioning
  • Babysitting (on request)
  • Garden
  • Multi-lingual staff
  • Wake-up service
  • Library
  • Lounge
  • Luggage storage
  • No pets allowed
  • Boardroom
  • Shopping area nearby
  • EV Charging Station
  • Parking
  • Wheelchair accessible
  • Designated smoking area

Restaurants near the hotel