Yesterday, we celebrated the 10th Anniversary of the MICHELIN guide Hong Kong Macau which sees a total of 227 restaurants in Hong Kong and 65 restaurants in Macau—triple the number of restaurants since the inception of the esteemed red guide in 2008.
The guide has come a long way since it was first published in France in 1900, but its formula for success has remained largely unchanged: a strict and anonymous inspection process, guided by five objective criteria. It continues on its mission to reflect today’s trends while highlighting tomorrow’s talents, always in search of good food.
Today, there are 29 MICHELIN guides in 29 countries covering 45,000 hotels and restaurants with more than 2,800 stars in total. Expanding beyond physical pages, the guide has also established a strong digital presence with websites covering all its territories, and an extensive social media reach on platforms like Instagram and Facebook.
Watch this video to see how the MICHELIN guide made a tire company the world’s foremost dining authority.
The guide has come a long way since it was first published in France in 1900, but its formula for success has remained largely unchanged: a strict and anonymous inspection process, guided by five objective criteria. It continues on its mission to reflect today’s trends while highlighting tomorrow’s talents, always in search of good food.
Today, there are 29 MICHELIN guides in 29 countries covering 45,000 hotels and restaurants with more than 2,800 stars in total. Expanding beyond physical pages, the guide has also established a strong digital presence with websites covering all its territories, and an extensive social media reach on platforms like Instagram and Facebook.
Watch this video to see how the MICHELIN guide made a tire company the world’s foremost dining authority.
