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The Royal Thai Government established the Tourist Organisation on 18 March, 1960, to promote and market Thailand as a tourist destination among both international and local travellers. In 1963, it was renamed as the Tourist Organisation of Thailand (TOT), under which Thailand’s first international tourist office was opened in New York in 1965 and first domestic office in Chiang Mai in 1968.
As Thailand’s tourism continued to grow and increasingly played pivotal role as one of the country’s top export earners, the government saw the need to place greater emphasis on promoting and marketing the kingdom as a tourist destination among international travellers. In 1979, the government passed a bill that brought the Tourism Authority of Thailand (TAT) into existence.
Now with headquarters in Bangkok, 38 offices in Thailand and 27 offices overseas, TAT is one of the key fundamentals that help make Thailand one of the world’s favourite destinations for international travellers.
Today, Thailand receives over 32 million tourists each year, growing rapidly since 81,000 in 1960.
Thai Beverage Public Company Limited or “ThaiBev” was established in 2003 with an aim to consolidate its leading spirits and beer businesses in Thailand, which belonged to shareholders and other investors, into a group company. In 2006, ThaiBev listed its shares on the Singapore Exchange (“SGX”) and afterwards, expanded to the non-alcohol and food businesses in order to diversify its product portfolio, enhance the logistics efficiency, and mitigate business risks. Presently, ThaiBev is not only the leading beverage producer in Thailand, but also one of the largest beverage producers in Asia. Our business consists of 4 segments i.e. spirits, beer, non-alcohol beverages and food.
Kronenbourg 1664 is the leading French super-premium beer, as well as the world's best-known French beer. Kronenbourg 1664 embodies the refined French Art of Pleasure, bringing a taste of enchantment and romance to everyday life. Brewed with the noble Strisselspalt hop for 350 years, it is effortlessly contemporary and is synonymous with sophisticated pleasure.
Citibank, N.A.Premium Partner
Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.
100% Natural and Super Premium Fresh Chicken. Benja Chicken is the World’s First Brown Rice Fed Chicken which is beneficially aromatic, tender and 55% juicier than other chickens. Benja Chicken is raised with the 5 Freedoms of Animal Welfare and certified by NSF, the international public health and safety organization. Benja Chicken is 0% Added Hormone and 0% Antibiotics.
Launched in 1995 Chang brand instantly captured the hearts and taste buds of the Thai people. Over the years it has become one of the most famous brands in Thailand and is globally recognized as a symbol of the land of smiles. Sourced, brewed and bottled in Thailand, it is the perfect companion to all things Thai, from beach football to the spicy dishes it compliments.
Founded in 1811 in Epernay, Maison Perrier-Jouët is one of France’s most historic champagne houses, but also one of its most distinctive, renowned for its floral and intricate champagnes which reveal the true essence of the Chardonnay grape and an enduring tradition of savoir-faire – an unparalleled expertise of only seven Cellar Masters since its foundation. A boutique with a family spirit, Perrier-Jouët has been profoundly influenced by its founders’ love of nature and art – twin inspirations which allow it to create exceptional experiences and moments of wonder that enhance everyday life. Since its 1902 collaboration with Art Nouveau pioneer Emile Galle, creator of the anemone design for its Perrier-Jouët Belle Epoque prestige cuvée, Perrier-Jouët has commissioned work from established and emerging artists.
Nestlé Nespresso SA is the pioneer and reference for highest-quality portioned coffee. The company works with more than 70,000 farmers in 12 countries through its AAA Sustainable Quality™ Program to embed sustainability practices on farms and the surrounding landscapes. Launched in 2003 in collaboration with The Rainforest Alliance, the program helps to improve the yield and quality of harvests, ensuring a sustainable supply of high quality coffee and improving livelihoods of farmers and their communities.
Headquartered in Lausanne, Switzerland, Nespresso operates in 69 countries and has more than 12,000 employees. In 2016, it operated a global retail network of more than 600 Boutiques.
Mekhong The Spirit of Thailand is a truly iconic Thai spirit that has represented ‘Thainess’ for almost 8 decades. With its distinctive taste and aroma derived from molasses, the ends of glutinous rice, and Thai herbs, the country’s first brown spirit remains a popular choice for amongst Thais and visitors from all around the world. Today, Mekhong is proud to present its signature cocktail ‘Mekhong Thai Sabai,’ a refreshingly sweet-sour drink inspired by the Thai concept of ‘sabai’ which means the state of being relaxed and comfortable.
Born in the heart of the French Alps, EVIAN® water springs from the source in Evian-les-Bains and is delivered to you pure as nature intended. Every drop of EVIAN® takes more than 15 years to filter through mineral rich glacial sands in the pristine French Alps. It is untouched by man until you drink it, without any chemical treatment or filtration process.
BADOIT® Sparkling Natural Mineral Water emerges naturally sparkling in Saint-Galmier, France. It is recognized by chefs and sommeliers for its exceptionally fine and delicate bubbles, balanced mineral composition and for its ability to subtly awaken flavours of meals and fine wine. The delicate bubbles of BADOIT® complement your dining experience and satisfy all palates.
Great chefs need great ingredients. Jagota is top purveyor of great food ingredients to the leading hotels, restaurants, caterers and discerning consumers in Thailand since 1998. With relentless pursuit of quality, great service and innovative ideas, Jagota is proud to have established itself as the preferred partner for food professionals, chefs and goumands all over the Kingdom.
With a range of products that meet the needs of restaurateurs, Chope provides online booking channels, improves yield, and assists in efficiently tracking clients' preferences. Their website and apps help diners discover the best restaurants and make instant reservations 24/7 from anywhere globally.
Chope is proud to be the official reservation system provider for Michelin Guide Thailand.