May 15
May 16
Continentale
Unlike those others, this is not a fashion concept hotel. And, to be fair, Ferragamo has been in the hotel game since 1955 — so this is clearly not an afterthought or a marketing scheme. Ferragamo, as Lungarno, is in this business with both feet (sorry), not just as some kind of co-branding experiment, but as a full-fledged business venture. Thus you will never see the Ferragamo name in your room, unless it is already attached to your footwear.
Then why spend two paragraphs outlining the association? Because this is a hotel that is determined to win you over on its own, without coasting on a reputation earned in the fashion world. And it's a bit counter-intuitive at first, but consider this: as so many full-time hoteliers place visual flash above hospitality substance, here is a fashion hotel that prizes service over design.
That said, the Continentale is not short on design. Architect/designer Michele Bonan went the (seemingly) safe route, with white predominating, but with unexpected accents of bubble-gum pink, intended to evoke the optimistic affluence of the Dolce Vita Fifties and Sixties. In fact you may catch La Dolce Vita playing on the monitor in the lobby.
The service is the story, though; the look is secondary. Many hotels as attractive as this one would make do with flashy appearances and try to get away with a sneering, indifferent staff. Not so at the Continentale. Privacy and courtesy are the order of the day — this is not a place to be seen, but a place to stay, to get away. And the staff are hired, whenever possible, from outside the hospitality industry, so that they may be trained to Lungarno's exacting standards, without any bad habits to forget.
Rooms are comfortable if not enormous (this is Florence, after all) and continue in the palette of choice, whimsical rather than minimal white. The rooftop bar La Terrazza, on the top floor overlooks the Arno River, the hills, and the city. There is no restaurant, just breakfast, but the neighboring Gallery Hotel Art (another Lungarno Collection hotel — there are five in Florence, all told) makes its restaurant available via room service. And the White Iris Spa is a study in Florentine elegance.
It is an impressive hotel, one as stylish as any, and puts to shame the more tentative offerings of other fashion houses. In fact, staying at the Continentale, you may soon forget the Ferragamo connection altogether — and nothing would please the owners more.
Location
Guest Score & Reviews
Scores are on a 20-point scale, from verified guest reviews. The quality score helps ensure that our selection stays fresh and vital.
Beautiful and great location - very helpful staff
A wonderful hotel! The location could not have been better and the staff was so helpful, especially because I was traveling alone - they gave me suggestions on things to do and made reservations for me. Spa was great also. I stayed in the single room and it was more spacious than I was anticipating! Would definitely recommend this hotel and would stay there again the next time I'm in Florence.
Location, staff, twice daily housekeeping.
Location and room
Rooms & Rates
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May 15
May 16
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Continentale Room
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Fits 2 people
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1 Double/Full Bed or 2 Single Beds
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258 ft²/23 m².
Views: City.
Includes:
- Air conditioning
- Central heating
- Desk
- Hairdryer
- Hardwood floor
- Minibar
- Minifridge
- Phones
- Safe
- Salvatore Ferragamo bath amenities
- Stand up shower
- Television
- Wake up service
Continentale Prestige River View
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Fits 2 people
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1 Double/Full Bed
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279 ft²/26 m².
Includes:
- Breathtaking view of Ponte Vecchio and the Vasari Corridor
- Air conditioning
- Arm chair
- Central heating
- Hairdryer
- Hardwood floor
- Minibar
- Minifridge
- Phones
- Safe
- Salvatore Ferragamo bath amenities
- Television
- Wake up service
Junior Suite Arno River View
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Fits 2 people
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1 Queen Bed
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484 ft²/44 m².
Includes:
- Air conditioning
- Central heating
- Hairdryer
- Hardwood floor
- International channel
- Minibar
- Minifridge
- Phones
- Safe
- Salvatore Ferragamo bath amenities
- Television
- Wake up service
