Please note: Virgin Hotel Glasgow opens on December 1st, 2022.
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Aesthetically speaking, there’s hardly a stronger brand than Virgin, whose bold colors and utopian mid-century modernist design sense come straight to mind at the mere mention of the name. Virgin Hotels Glasgow, however, like its sister in Edinburgh, showcases a more mature side of this fun-loving group. Mature, here, doesn’t mean bland — every square inch of the place has been considered for its visual impact. But it’s a swankier, more elegant version of the Virgin we’re used to seeing, and that, needless to say, can only be a good thing.
The building, as an example, is a contemporary one, but one that’s respectfully well-matched to its surroundings, right along the River Clyde at the south end of the city center. The rooms, which Virgin styles as “chambers,” feature an unusual layout, with the entry corridor, dressing area, and bathroom separated from the bedroom by sliding privacy doors — a nice change from the days when we all pretended we liked showering in view of the bedroom. And the public spaces, naturally, are given at least as much emphasis as the accommodations, with dining and drinking venues that aim to satisfy locals as well as travelers.