voco Guadalajara Neruda

Voco Guadalajara Neruda is the brand’s first in Mexico, and is named for its location: the city of Guadalajara, obviously, but also its address on the Avenida Pablo Neruda, right in the heart of the financial district. The quasi-minimalist, modernist-inspired look is immediately familiar, and is elevated by substantial gestures towards localization, including artwork depicting local scenes. Its location, in the Neruda 2828 mixed-use development, means it can outsource much of its nightlife and entertainment, but its one restaurant is an impressive one: the Bar y Restaurant Querida Luna comes with far-ranging views from its 7th-floor terrace.