PRIVACY POLICY
Summary
Michelin is committed to protecting your personal information and adopting a clear and transparent approach to the data we collect and how we use it. This policy explains how we process the personal information we collect, or that you provide to us, when you use our Guide MICHELIN website, application, or platform (hereinafter referred to as “our services”).
Please read the policy below carefully to understand our approach and practices regarding your personal information and how we will handle it.
- Who we are and how to contact us
- Our services covered by this Privacy Policy
- About our Data Protection Officer
- Other policies we invite you to review
- Information we may collect about you
- Information we collect about you from your Guide MICHELIN Account
- Information we collect about you from other sources
- Where we store your personal information
- Sharing your personal information
- International transfers of personal data
- How long we retain your personal information
- Your rights under data protection laws
- Options available if you are not satisfied with how we use your information
- About data security
- Changes to our Privacy Policy
- Who we are and how we can be contacted
Our full legal name is Manufacture Française des Pneumatiques Michelin (“Michelin”), and we act as the Data Controller.
If you need to contact us, you have a number of options, you can:
- You can send us a letter addressed to Compliance Support Group / Personal Data: 30, cours de l’Ile Seguin, 92105 Boulogne-Billancourt Cedex, France
- You can also contact your local Guide MICHELIN office using the contact details or contact forms available on the website here.
- You can also contact us by telephone on +33 4 73 32 20 00 or Fax: +33 4 73 32 22 02
- Our websites covered by this privacy policy
The information set out in this policy is applicable to the following websites:
- Guide MICHELIN
- website available here and through the local extensions available on the homepage (Country Selector)
- mobile application available on market mobile applications stores
- About our Privacy Department
While everyone at Michelin is committed to protecting and respecting your privacy, we have a data protection Privacy Department who deals with all aspect of personal data at Michelin. You can contact our Privacy Department by sending an email to Contact us or by postal mail addressed to: Compliance Support Group / Personal Data: 30, cours de l’Île Seguin, 92105 Boulogne-Billancourt Cedex, France.
- Other policies and information we encourage you to read
While this Privacy Policy contains all the information you need on how we collect and use your personal information on our websites, there is information in some other places which we encourage you to read.
- Additional privacy policies
This is our main privacy policy for your use of website and digital services and products offered by Michelin. However, there may be additional information in privacy policy for specific digital products and services. Please read these policies when you register or subscribe to these products and services.
- Our Cookie Policy
When you use our website and other digital products and services provided by us, information can be collected through cookies to distinguish you from other users of our website and other digital products and services. We have a separate Cookie Policy which explains our use of cookies and the purposes for which we use them. We encourage you to read our Cookie Policy here
- Terms of use
Our Terms of Website Use tells you the terms on which you may make use of our websites and should be read alongside this Privacy Policy. You can read our Terms of Website Use here
- Linked platforms
Our site may contain links to and from our websites and digital platforms of our partner networks, advertisers, affiliates and social media pages. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal information to these websites.
- Information we may collect from you
This section sets out:
- how we collect your personal information;
- the categories of data that we collect;
- a description of how we plan to use the information we collect;
- the legal basis that we will rely on to process information collected;
- how long we will hold the information collected; and
- specific types of data
We may collect and hold the following information about you:
|
Data collected |
Purpose/Activity |
Type of Data |
Lawful basis for processing |
Retention period |
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If you request further information from us or our partners by signing up to receive any newsletters or marketing communications (“Marketing Data”)
|
Marketing Data is processed for the purposes of sending you the relevant notifications and/or newsletters and/or any marketing communication. |
We will ask you for your email address; so we can send you these information. |
The legal basis for this processing is your consent.
|
Michelin will not keep Marketing Data more than 3 years after our last contact. |
|
Information you provide to us when you complete a survey or respond to a questionnaire or submit a review or feedback of a restaurant (“ Review Data”). |
To collect information about a specific matter, for example, our services to you or reviews of a restaurant you have visited. In many cases surveys, and questionnaires are anonymous and we only collect personal information for statistical data. If this is not the case, we will let you know at the time of collecting the information. |
Information may include your full name, your email address and other personal data requested. |
We will use our legitimate interests in the monitoring and improvement of our products and services to our customers and users as the legal basis for processing Review Data. |
While we like to retain reviews and feedback from you to help other diners, we will anonymise or delete your reviews and feedback after 5 years. Any information collected pursuant to a survey or questionnaire will be deleted within 3 years of you submitting your responses. Any information retained will be aggregated, statistical data only. |
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Information you provide us when you communicate with us, e.g. by email or contact us form via our website (“ Communication Data”) |
This information is used to enable us to respond to or following up on your comments, queries or questions. |
Information may include your full name, your email address and other personal data you provide us to enable us to deal with your communication. |
We will use our legitimate interests in the assisting you and answering your communications as the legal basis for processing Communication Data. |
We will hold on to Communication Data for as long as it is necessary to enable us to deal with the matter relating to that communication. Once your matter has been dealt with, unless we inform you otherwise, we will delete Communication Data within 3 years. |
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The information you provide to us when you use our location-based services, for example our restaurant or hotel locator. (“Location Data”) |
These details are used to identify nearby restaurants. |
To use certain services, we ask for a postal code or use the geolocation capabilities of your browser or mobile phone. |
The legal basis for processing location data is the performance of the agreement between you and us for the provision of digital products and services. |
For the duration of the session. |
|
Information you provide to us when you create and use an account and our associated services. |
This information is used for several purposes: Private: booking a hotel, creating an account, rating features, private lists, your full profile, your hotel reservations, your Plus membership. Public: using social features such as favorites, visited restaurants/hotels, your username, and your profile picture. Accessible to the entire Guide MICHELIN Community — users who have created an account — are your public profile, your favorites, visited restaurants, and your public lists. |
This information is used for several purposes: Private: booking a hotel, creating an account, rating features, private lists, your full profile, your hotel reservations, your Plus membership. Public: using social features such as favorites, visited restaurants/hotels, your username, and your profile picture. Accessible to the entire Guide MICHELIN Community — users who have created an account — are your public profile, your favorites, visited restaurants, and your public lists. |
The legal basis for processing this information is the performance of the agreement between you and us for the provision of digital products and services. |
We retain your personal data for only as long as strictly necessary to fulfill the purposes for which it was collected, in accordance with our Group policies. In particular:
At the end of the retention periods listed above, the data is deleted or anonymized. If a legal obligation requires a longer retention period (e.g., in the event of a dispute), we isolate this data and restrict access to it. |
|
Information you provide to us when you create a Guide MICHELIN account to book a hotel |
These details are used to process your booking. |
These details may include your name, address, email, payment card, and any other required personal information. |
The legal basis for processing this information (account creation and management, hotel booking, and booking follow-up) is the performance of the agreement between you and us for the provision of digital products and services, as well as our legitimate interest. |
Your information is retained for 3 years after your last booking (for service and evidence purposes). At the end of the retention periods listed above, the data is deleted or anonymized. If a legal obligation requires a longer retention period (e.g., in the event of a dispute), we isolate this data and restrict access to it. |
Voluntary Information
When you provide us information (for example, the information set out in the scenarios above), in some cases we may ask you for additional, voluntary information. This information will be identified as optional and is used to help us better understand our customers and tailor our services to them.
Statistical Information
We also collect and use aggregated data such as statistical or demographic data (“Aggregated Data”). Aggregated Data may be derived from your personal information but does not reveal your identity in any way. For example, we may aggregate your Usage and Device Data to calculate the percentage of our website users accessing a specific feature of our website. Aggregated Data is used for our own business purposes only.
Sensitive Personal Information
While we do not request sensitive personal data, we do have sections on our websites where you can submit additional information, for example, when you submit a review. If you submit information on these free text section, only submit information you are comfortable providing and always bear in mind that it may be sensitive information. If you submit reviews or feedback for our website, please remember that this information will be visible to others users of our website.
Children and Personal Information
This website is not intended for use by children and we do not knowingly collect data relating to children. If we become aware that we are holding any information about children under the age of 16, we will take any actions necessary to comply with data protection legislation, including if appropriate, deleting the information. If you become aware that your child (under 16) has provided their personal information to us, without your consent, please let us know as soon as possible by emailing Contact us so that we can take appropriate action.
- Information we collect about you from your Michelin Guide Account
Michelin, an expert in recommending restaurants and accommodation, and its subsidiary Tablet, which specializes in listing boutique hotels and upscale establishments, are combining their expertise to offer a joint selection through the joint Michelin Guide account. The Michelin Guide application gives you the possibility to create a user account to manage your favorites and reservations.
This novel approach is designed to enable our users looking for unique experiences to quickly find and reserve both a restaurant and a hotel from a list of unusual addresses.
Insofar as Michelin and Tablet jointly define the means and methods of collecting Personal Data related to the Michelin Guide Account, they are therefore jointly responsible for processing in accordance with data protection regulations. As such, the data collected via the Michelin Guide Account will be processed by each for all or part of the purposes specified below.
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Data collected |
Purpose/Activity |
Type of Data |
Lawful basis for processing |
Retention period |
|
If you register for any of our digital products or services via an account we will request information to enable us to identify you and provide the products and services to you (“Account Data”). |
Account Data will be processed for the purpose of operating our websites, providing digital services you sign up for, communicating with you about those digital products and services and maintaining back-ups of our services. |
Account data will include your profile information such as the username and password you create to set up an online account with us, your photo, personal biography, interests, favorite restaurants and hotels, the subscription plan you have signed up for (premium, etc.), and payment details where applicable. |
The performance of the agreement between you and us for the provision of the digital product and services is the legal basis for processing Account Data. |
We will retain Account Data for as long as you have an account with us. If you do not access your account for 2 years, we will delete your account data so that we do not keep information for longer than is necessary. You can of course, create a new account if you like.
|
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Information you give to us when you book a restaurant (“Booking Data for Restaurant”) |
This information is used to enable us to provide you with restaurant booking services and complete your booking with the Restaurant. We can also use this information to show you your past restaurant reservations and cancellations. |
We process personal information to facilitate your hotel booking including by providing your name, payment card information and other reservation details or special request to the hotel where you book your stay
|
The legal basis for this processing is to fulfil the agreement between you and Michelin MTP or the booking partner in relation to your booking. |
We retain your booking information for 3 years following your last dining experience. If you provide us with new information, we will update your details. |
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Information you give to us when you book a restaurant (“Booking Data for Hotel”)
For more information, please refer to the Tablet Privacy Policy [Tablet Privacy Policy]
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This information is used to enable Tablet to provide you with Hotel booking services and complete your booking with the Hotel. We also use this information to show you your past Hotel reservations and cancellations. |
We process personal information to facilitate your hotel booking including by providing your name, payment card information and other reservation details to the hotel where you book your stay. |
The legal basis for this processing is for Tablet, as data processor, to fulfil the agreement between you and the hotel. |
We retain your booking information for 3 years following your last dining experience. If you provide us with new information, we will update your details. |
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Calendar event data |
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Event details (event ID, date, time, title, location). |
Legitimate interest (optimizing the user experience) or Consent, depending on your device settings. |
Until the event date + 13 months, then deletion/anonymization. |
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Precise location data |
|
GPS geolocation or precise IP address |
Consent |
For the duration of the session; aggregated data is retained for up to 13 months |
|
Phone number(s) |
|
Landline or mobile phone number |
Performance of the contract |
3 years after the last reservation or last contact |
|
Contacts (address book) |
|
First name, last name, email address and/or the contact’s phone number |
Consent |
No permanent storage: the data is used once and immediately deleted; technical logs are retained for 13 months. |
|
Purchase history data |
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Service, amount, currency, date, payment method, order number |
Legal obligation |
10 years from the end of the relevant accounting period for accounting-related data. |
- Information we collect about you from other places
We may receive information about you if you use any of the other websites we operate or the other products and/or services we provide. We also work closely with third parties (including, for example, business partners, technical subcontractors, payment services, analytics providers, research information suppliers, or credit reference agencies) and may receive information about you from them. To enable us to provide our services, we may receive information from other sources, including:
|
Data collected |
Purpose/Activity |
Type of Data |
Lawful basis for processing |
Retention period |
|
We may collect information from our web servers’ logs (“Usage and Device Data”). |
This information is used by us for system administration and to analyse how people are using our websites and digital platforms. It also helps us to provide the best online infrastructure for your online activities. From time to time we may also use your Usage and Device Data to make online suggestions and recommendations to you about goods or services that may be of interest to you.
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Information may include your connexion log, IP address, operating system and browser type, language preferences. We may also collect information on the searches you carry out on our website and your interaction with communications we send you, for example, when you open email communications. |
The legal basis for this processing is our legitimate interests, namely monitoring, improving our website, products and services and growing our business.
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1 year |
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We and our business partners collect information using cookies or other similar technologies stored on your device (“Behavioural Data”)
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This information (cookies and trackers, SDKs for mobile applications) is used to analyse how you use our website, digital products and services. They help us to improve our websites, deliver a better and more personalised service to you, display relevant advertising. We may match your Behavioural Data with your Marketing Data to send you personalized notifications and/or newsletters. They are also used to secure your transactions and bookings. To reach this purpose we and our authorized partner can use technologies on our websites or digital service such as Data Management platform (DMP).
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Cookies contain information that is transferred to your computer's hard drive. Information may include your display and search preferences, your search history, your location, the way you are surfing on /using our websites, products or newsletters such as mouse move, display duration and clicks) and your interests. |
The legal basis for this processing is your consent or, where relevant, our legitimate interests, namely monitoring and improving our website, products and services and offer you personalized content or newsletters.
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Michelin will not keep this Data more than 13 month after the collect |
- Marketing Communications
When you sign up for our newsletters or marketing communications, we will use the information you have provided—generally only your name and email address—to send you our newsletters, offers from restaurant or hotel partners, or any other communication you have requested.
We process your personal information for marketing communication purposes by email (i) on the basis of your consent, or (ii) if you are already a user of our services, provided that the communication concerns similar products and services. Marketing communications are sent directly by Michelin.
If you no longer wish to receive these emails, you can easily unsubscribe at any time. You may do so in several ways:
- There is always an unsubscribe option at the bottom of every marketing communication we send you; and
- You may also contact us using the contact form or by postal mail using the contact details provided in this Privacy Policy, specifying the subject of your request and the relevant Michelin product or service (e.g., restaurant selection).
If you have subscribed to any of our services or booked a restaurant through us, you will continue to receive emails related to those services and bookings, including confirmation emails and reminder emails. If you choose to stop receiving marketing emails from us, this will not affect service-related emails, which form an integral part of the services provided by us and by the Restaurants and Hotels.
Marketing from Restaurants and Partner Networks
When you book a Restaurant, you may also have the option to opt-in for marketing communications from that Restaurant or Partner. We will always ask you for your express consent before allowing Restaurants or Partner Networks to market to you. Restaurants and Partner will have access to information on which individuals have opted-in and which have chosen not to opt-in.
Marketing by the Restaurants and Partner are subject to their own privacy policies and you should consult these privacy policies for further information.
- Our relationship with Restaurants
Although we generally act as a Data Controller when you use our services directly (for example, when you use our websites or mobile applications), we also provide our reservation services to third parties such as Restaurants and Hotels. When we provide our services to Restaurants—for example, when a Restaurant uses our reservation platform on its own website—the Restaurant engages us as a service provider. This means that we are not the Data Controller in that context and that we act as a Data Processor on behalf of the Restaurant.
We do not control the information for which the Restaurant acts as the Data Controller, and you should ensure that you review the Restaurants’ privacy policies where applicable.
- Where we store your personal information
In practice, the personal data you provide to us by signing to receive our newsletters, marketing communications or booking data are hosted in the European Union or United States:
- For Marketing Data by our processors Tablet and Salesforce Imagino, or any other partner. Technical support is provided in the United States and, as a result, your personal data is accessible from the United States and is governed by the European Commission’s Standard Contractual Clauses.
- For Restaurant Booking data by our booking partners The Fork, OpenTable, TableCheck, or any other partner. The information may be stored on secure servers located in the European Economic Area, in the United States, or in any country where the partner’s headquarters are located.
- For Online account data hosted by our subsidiary Tablet. The information is stored on secure servers in the United States.
- Calendar event data and precise location data: hosted by our service provider Amazon Web Services; processing is carried out in the United States and, where applicable, is governed by the European Commission’s Standard Contractual Clauses.
Although we are committed to protecting your personal information, the transmission of information over the Internet is not completely secure. Working together with our service providers, we will do our best to safeguard your personal information, but any information you transmit is done at your own risk.
- Sharing your personal information
We only share your personal information with individuals who need to know such information in order to perform their duties.
We may share your personal data in the following ways:
- Restaurants
We share Booking Data, reviews, and, where applicable, payment data or any other relevant information you provide to us with the Restaurants from which you request services. This information is provided to the Restaurants so they can continue to process and manage your booking and improve their services. Once we transfer your information to the Restaurant, the Restaurant becomes the Data Controller and we act as the Data Processor.
- Hotels
We share Booking Data, reviews, and, where applicable, payment data or any other relevant information you provide to us with the Hotels from which you request services. This information is provided to the Hotels so they can continue to process and manage your booking and improve their services. Once we transfer your information to the Hotel, the Hotel becomes the Data Controller and we act as the Data Processor.
- Partner Networks
When you book a restaurant through one of our Partner Networks (e.g., third-party restaurant booking websites), we share booking data, reviews, and any other relevant information you provide with that Partner Network. We never share payment data with Partner Networks. Once your information is transferred to the Partner Network, it becomes the Data Controller and we act as the Data Processor.
- Billing and Payment Providers
To make a reservation at certain Restaurants or Hotels, you may be required to provide a deposit or payment card details to secure your booking. In such cases, we rely on a payment partner who becomes the Data Controller for payment data. We encourage you to consult their privacy policy for more information.
- Within the Michelin Group
We may disclose your personal information to members of our group, meaning our subsidiaries, our ultimate parent company, and its subsidiaries, to the extent necessary to pursue the same purposes as described in this policy.
- Subcontractors
Michelin may share your personal data with subcontractors used to process your request or deliver services, including IT and system administration providers such as hosting, email services, review management, or analytics services to help us provide the best recommendations. These subcontractors are contractually obligated to ensure the confidentiality and security of the personal data they receive and may only process your personal data based on our instructions.
- Third parties
(i) For legal reasons
We may disclose or share your personal information if required to comply with a legal obligation, to enforce or apply our terms and conditions or other agreements, or to protect the rights, property, or safety of the Michelin Group, its customers, or others. In such cases, we may share your information with external legal advisors bound by confidentiality obligations.
(ii) Based on your consent
Third parties may collect information about you via cookies or similar technologies on our website, products, or services — for example, to deliver personalized advertising or perform profiling. These cookies are processed in accordance with our Cookie Policy. You can read it here.
- International Transfers of Personal Data
Michelin is an international group with databases in the various countries in which it operates. Michelin may transfer your personal data within the group to one of its databases or to its external partners located outside of your home country.
As levels of data protection vary worldwide, we do not transmit your personal data to Michelin group companies or to third-party companies outside of the European Union unless these companies offer the same or similar level of personal data protection as Michelin.
For transfers within Michelin, the company has adopted internal rules governing the transfer of personal data from the European Union or European Economic Area. By clicking on BCRs , you can find the details of these rules.
Transfers of data outside the group are governed either by the BCR of the subcontractor or by contracts containing the clauses of the European Commission for suppliers established outside the EU to guarantee a similar level of protection as that of your home country.
- How long will personal information be kept by us?
As a rule, we will not hold your personal information for any purpose or purposes for longer than is necessary to fulfil the purposes we collect it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. For more specific retention periods, please see section 5 and 6 above.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
In some circumstances you can ask us to delete your data: see your right to be deleted below for further information.
In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
- Your rights under data protection legislation
Data protection legislation provides you with certain rights, depending on your applicable law, when it comes to the processing of your information. These are the right to:
The right to be informed
The right to access your information
The right to correct your information
The right to delete your information
The right to restrict processing
The right to data portability (transfers your information)
The right to object to processing
The right to define the outcome of your personal information after your death
For further information on your rights
You can exercise these rights by contacting us here, or by logging in to your Guide MICHELIN Account and directly modifying the relevant fields (phone number, contacts, etc.). Where necessary and technically possible, we automatically forward your request to the processors and partners who received the data (Restaurants, partner networks, payment providers, Hotels).
The right to be informed
You have the right to be informed about how we collect and process your personal information, including who we are, how we use your personal information and your rights in relation to your personal information. We have gathered all the information you need in this privacy notice.
The right of access your information
You have the right to access the personal information we have on you. We can confirm whether or not your information is being processed and provide you with access to your personal information.
The right to correct your information
If your personal information is inaccurate or incomplete, you are entitled to have that information corrected and updated. If we have disclosed your information to any third parties, where possible, we will inform them of any updates you provide to us. You can update the personal information we hold about you by contacting us using any of the contact methods details in this Privacy Policy.
The right to delete your information
You have the right to request the deletion or removal of your personal information where there is no reason for us to continue to process it. The circumstances in which you can request the right to be forgotten includes, where the information is no longer necessary in relation to the purpose for which it was originally collected or processed and where you have withdrawn your consent to processing.
There are some limited circumstances where the right to be forgotten does not apply – if you want to know, just ask.
The right to restrict processing
You also have the right to ‘block’ or suppress the processing of your personal information. If you request us to suppress your personal information, we will stop any further processing of it.
This right applies only to individuals in Europe which personal data processing are governed by European regulation (GDPR).
The right to data portability
If you want to move or transfer your personal information to a different service provider or copy your information for your own purposes, you have the right to have your information transferred to another person.
This right applies only to individuals in Europe which personal data processing are governed by European regulation (GDPR).
The right to object
You have the right to ask us not to process your personal information for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your information for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your information.
You can also exercise the right at any time by contacting us athere
The right to define the outcome of your personal information after your death
You have the right to give us instructions on what we wish that we do with your personal information after your death. We will register it and if we heard that such event occurred, we will comply with your instructions.
This right applies only to individuals in Europe which personal data processing are governed by European regulation (GDPR).
For further information on your rights
You can find further information on your data protection rights from your local supervisory authority website.
- What can you do if you’re not happy
We are committed to protecting and respecting your privacy. However, if you’re not happy with how we collect or process your information or just want some further information on your rights, you can contact us in the following ways:
- You can email us at here ,
- You can send us a letter addressed to the Privacy Department, 27, cours de l’Ile Seguin, 92105 Boulogne-Billancourt Cedex,
You can also contact us using our contact form on our website here. We will work with you to resolve any issues you may have and aim to answer any question raised by you as soon as possible.
You can also make a complaint to your local supervisory authority website.
- About Data Security
Michelin has implemented measures to protect the privacy, security and integrity of your personal data. Access to personal data is restricted to those employees and service providers who need to know this information and who have been trained to comply with rules on confidentiality.
On Michelin's commercial sites, banking information will be collected by an authorized payment service provider for the purposes of effective, legal secure payment processes. These measures may consist of SSL encryption (intended to make the data unreadable to others) during the collection or transfer of confidential data. Said information will be used only for purposes of online payment and will not be retained.
Access to calendar data, location data, contacts, and purchase history is strictly limited through identity controls and encryption protocols that comply with industry best practices.
Michelin ensures that your personal data are not altered, damaged or accessed by unauthorised third parties.
- Changes to our Privacy Policy
We may change our policy from time to time. Any changes we make to this policy in the future will be posted on this page. If you have an online account with us, we may notify you of any changes by email or through your account the next time you log on.
Date [August 2025]
