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Tourism Authority Thailand (TAT)

The Royal Thai Government established the Tourist Organisation on 18 March, 1960, to promote and market Thailand as a tourist destination among both international and local travellers. In 1963, it was renamed as the Tourist Organisation of Thailand (TOT), under which Thailand’s first international tourist office was opened in New York in 1965 and first domestic office in Chiang Mai in 1968.

As Thailand’s tourism continued to grow and increasingly played pivotal role as one of the country’s top export earners, the government saw the need to place greater emphasis on promoting and marketing the kingdom as a tourist destination among international travellers. In 1979, the government passed a bill that brought the Tourism Authority of Thailand (TAT) into existence.

Now with headquarters in Bangkok, 38 offices in Thailand and 27 offices overseas, TAT is one of the key fundamentals that help make Thailand one of the world’s favourite destinations for international travellers.

Today, Thailand receives over 32 million tourists each year, growing rapidly since 81,000 in 1960.


Thai Beverage Public Company Limited

Thai Beverage Public Company Limited or “ThaiBev” was established in 2003 with an aim to consolidate its leading spirits and beer businesses in Thailand, which belonged to shareholders and other investors, into a group company. In 2006, ThaiBev listed its shares on the Singapore Exchange (“SGX”) and afterwards, expanded to the non-alcohol and food businesses in order to diversify its product portfolio, enhance the logistics efficiency, and mitigate business risks. Presently, ThaiBev is not only the leading beverage producer in Thailand, but also one of the largest beverage producers in Asia. Our business consists of 4 segments i.e. spirits, beer, non-alcohol beverages and food.


Citibank, N.A.

Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.

Follow Citi on these channels for more information:  @citi,  and

Local Channel: and Line Official: Citi Thailand


Siam Kempinski Hotel Bangkok

Siam Kempinski Hotel Bangkok is located in the heart of Bangkok’s premier shopping and entertainment district and within easy reach of the BTS Skytrain at the Siam Interchange Station (in front of Siam Paragon Shopping Centre). The hotel provides a direct access to Siam Paragon through the sky bridge located on Floor 2 of the Royal Wing. The property has been built in an important part of the city. The ground where the hotel stands today used to be  part of the Lotus Pond Palace (Sra Pathum Palace), commissioned by King Mongkut or King Rama IV as a retreat palace outside the city. This was once the home of Prince Mahidol, grandfather of the present king, His Majesty King Maha Vajiralongkorn Bodindradebayavarangkun, and is now the royal residence of Her Royal Highness Princess Maha Chakri Sirindhorn, the King’s daughter and the crown princess of Thailand.



BADOIT® Sparkling Natural Mineral Water emerges naturally sparkling in Saint-Galmier, France. It is recognized by chefs and sommeliers for its exceptionally fine and delicate bubbles, balanced mineral composition and for its ability to subtly awaken flavours of meals and fine wine. The delicate bubbles of BADOIT® complement your dining experience and satisfy all palates.



With a range of products that meet the needs of restaurateurs, Chope provides online booking channels, improves yield, and assists in efficiently tracking clients' preferences. Their website and apps help diners discover the best restaurants and make instant reservations 24/7 from anywhere globally.

Chope is proud to be the official reservation system provider for Michelin Guide Thailand.



Born in the heart of the French Alps, EVIAN® water springs from the source in Evian-les-Bains and is delivered to you pure as nature intended. Every drop of EVIAN® takes more than 15 years to filter through mineral rich glacial sands in the pristine French Alps. It is untouched by man until you drink it, without any chemical treatment or filtration process.


Central Group

A family-held corporation that began life as a general merchandise store in 1947, and now has 70 years of experience in the retail industry. Central Group is a major player in several business sectors in Thailand, and is contributing to the rapid growth of the Thai economy. The Group has established a leadership position in almost all of the business sectors it has a presence in, namely: retail, shopping malls, real estate, brand management, hotels and resorts, as well as food servicing businesses. These complementary businesses continue to strengthen its position in the marketplace, both domestically and internationally.



Great chefs need great ingredients. Jagota is top purveyor of great food ingredients to the leading hotels, restaurants, caterers and discerning consumers in Thailand since 1998. With relentless pursuit of quality, great service and innovative ideas, Jagota is proud to have established itself as the preferred partner for food professionals, chefs and goumands all over the Kingdom.

Hospitality professionals

With professionalism, constant commitment to excellence and desire to satisfy guests, hospitality professionals guarantee quality on a day-to-day basis and enable the Michelin guide selection to exist and be renewed every year.

Customers (you)

A precious asset for the Michelin guide, the reader has always been an important source of information. Whenever they stay in a hotel or dine in a restaurant, readers themselves become inspectors of a sort. Since 1929, Michelin has elicited their opinions

In addition, some 45,000 letters and emails are received every year. Consumers help to guide the inspectors in their visits and further enhance the quality of the selection. Whether they contain compliments or criticism or simply serve as a means of dialogue, these messages provide constant feedback on the mutual trust that is established between the Michelin guide and its readers.


ผู้อ่านถือมีค่าสำหรับคู่มือ ‘มิชลิน ไกด์’ เพราะเป็นแหล่งข้อมูลที่สำคัญ เมื่อผู้อ่านเข้าพักในโรงแรมหรือใช้บริการในร้านอาหาร พวกเขาจะทำหน้าที่เป็นผู้ตรวจสอบไปในตัว ตั้งแต่ปีค.ศ. 1929 เป็นต้นมา มิชลินได้สำรวจความคิดเห็นของผู้อ่านผ่านแบบสอบถามความพึงพอใจที่ต

นอกจากนี้ จดหมายและอีเมลราว 45,000 ฉบับที่ได้รับจากผู้อ่านทุกปี ได้ใช้เป็นแนวทางสำหรับผู้ตรวจสอบของมิชลินในการเลือกร้านอาหารที่จะแวะไปชิม และยกระดับคุณภาพการคัดสรรร้านอาหาร ความคิดเห็นต่างๆ ไม่ว่าจะเป็นเสียงชื่นชม วิพากษ์วิจารณ์ หรือเป็นเพียงการพูดคุยธรรมดา ทำให้ได้ทราบผลตอบรับที่มีมาอย่างต่อเนื่องบนฐานของความเชื่อมั่นระหว่างคู่มือ ‘มิชลินไกด์’ กับผู้อ่าน

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