Shinola Hotel

Perhaps no city in the United States is as famous for its precipitous decline as Detroit — the decline of the American auto industry hit it like a natural disaster, turning whole neighborhoods into post-apocalyptic ghost towns. But where there’s a low, there’s an opportunity to rise up, and today Detroit is also famous for the urban revitalization that’s currently in full swing. It’s a story that’s intimately bound up with the rise of the Detroit-based Shinola, a retailer selling watches, bicycles, and lifestyle products manufactured largely in America. And to this story we can add another tangible improvement that Shinola has made to downtown Detroit: the Shinola Hotel.

For this project the watchmaker brought in plenty of outside expertise, from Gachot Studios and Kraemer Design Group to New York’s NoHo Hospitality Group. The result is a stylish, youth-oriented boutique hotel that plays up its historical heritage, its interiors recalling an idealized version of Detroit’s manufacturing heyday. It’s not just a lodging, but a social space as well, or more precisely several social spaces: its 16,000 square feet of dining, entertainment, and retail space include San Morello, an Italian restaurant, along with a cocktail bar (Evening Bar), a beer hall (The Brakeman), and two fast-casual restaurants, Penny Red's and Mister Dips. Parker's Alley, part of the Shinola Hotel, also features a variety of local shops and makers. This vibrant hub has put its corner of Detroit back on the map in a big way, all in one fell swoop.

Booking Details: Shinola Hotel requires additional information from guests to ensure the best stay possible. As such, reservations can only be confirmed through our customer service team. Contact us for assistance. Rates begin at 275 USD per night.