101 Hotel

Hverfisgata 10, Reykjavik, Iceland
City Center
38 Rooms
Cutting-Edge & Happening
Though it may sound like a mere marketing slogan, 101 is quite literally Reykjavik's most fashionable postal code. This city has long been the holiday playground of hip Europeans and, in particular, Londoners — English pop stars and artists come here for a little anonymity, and the truly anonymous come for the experience of a capital that still feels like an unpretentious small city.

Until now, Reykjavik has lacked an out-and-out hipster hangout, a contemporary-style boutique hotel to match its reputation. But 101 hotel meets that description, and then some — ensconced within a grim grey modernist structure, the one-time home of the Social Democratic party, the interiors are all 21st-century high design. The décor is all in black and white, with staffers in black to match, and the guest rooms are pared-down and minimal, with open plans and that trademark sleek Nordic furniture. Bathrooms, too, are wide open to the room, with hardwood floors, Balmain amenities, and, in some rooms, claw-foot tubs separate from the vast walk-in showers.

The artistic bent that Reykjavik is lately known for is on display here — a glass roof over the lounge affords a view of a permanent mural installation, and the 101 Gallery shows rotating exhibitions of work by top Icelandic artists. The lounge is a bona fide social scene, as is the restaurant, and the downtown location means it's not the only game in town — so the restless have plenty of urban exploring to do. If anything, it's a bit of overkill; a sleek, modern hotel in the vibrant capital of one of the world's most beautiful countries — what more do you need?

Location

101 Hotel
Hverfisgata 10, Reykjavik, Iceland
City Center

Guest Score & Reviews

Scores are on a 20-point scale, from verified guest reviews. The quality score helps ensure that our selection stays fresh and vital.

ERIC
Stayed June 2024

I like the minimalist decoration. Everything is nice apart from the noise at night....and every night. Not being able to sleep at all in such a pricy room is a shame.

daniel
Stayed June 2023

It was nicely located and the parking was convenient.

Lisa
Stayed June 2023

Professional and helpful staff, lovely design features, excellent location

FIONA
Stayed over two years ago

Great location for exploring the city on foot. Room was immaculate, spacious. Bed extremely comfy. Loved the nice touch of a warm Icelandic wool blanket on the bed. Loved the bath in the room.

Rooms & Rates

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