Satoyama Jujo
Satoyama, if you’re wondering, connotes traditional values of stewardship where human settlements meet the mountains, a sustainable practice striving to maintain arable land and biodiversity in equal measure. It deals with a rich tapestry of managed woodlands, pastures, rice paddy fields, and wetland habitats — in other words, the demesne from which the hotel drew its materials and sustenance in a previous life. The décor in the massive, lofted lobby proudly displays that provenance, sporting an intricate network of Asian elm beams finished in Japanese lacquer. In fact, an intoxicating variety of woods take turns throughout the hotel, a backdrop to rival the many prints, sculptures, and design objects (there’s a palpable reverence for design here, as evidenced by furnishings sourced from the likes of Isamu Noguchi and Finn Juhl).
Toru Iwasa, the renaissance hotelier behind Satoyama Jujo’s top-down renovations, fuses Japanese folk architecture with Scandinavian highlights, which brainchild succeeds via shared principles of sturdy craftsmanship, elegance, a breathable sense of space, and chill minimalism. Paper lanterns, deployed with restraint instead of kitsch, lend a half-festive, half-ritualistic air, contrasting beautifully with the dark wood surfaces. The effect is most pronounced in the mezzanine lounge, formerly the site of the silkworm operations, where complimentary booze is served from 7 p.m. onwards. Sanaburi, the restaurant, offers full-course dinners with wine pairings, incorporating toothsome splashes of Sri Lankan and Indian fare into locally foraged plates. Don’t leave without trying the sake; Niigata is justly famous for it.
Fittingly, just twelve rooms are available, including two maisonette-style suites. Any more, one feels, and they’d be sacrificing the essential serenity of the experience. An abstracted washitsu philosophy prevails — tatami flooring, plenty of natural light through massive windows, and a hyperdeveloped sense of space — though, this being Japan, you won’t suffer for lack of wi-fi or flatscreen. Thoughtful, rewarding touches abound: free drinks in the fridge, French down comforters, a towel warmer, and cake and herbal tea in exquisite Imari porcelain upon arrival. Look no further for the perfect spot to bang out a chapter or two of your novel or to complete a full recharge — after a long hot-spring soak, of course.
Please note: Satoyama Jujo cannot accommodate children under the age of twelve.
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