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W Florence

Piazza dell'Unita Italiana 4/B, Florence, Italy
Santa Maria Novella
119 Rooms
Modern Design & Lively
Florence may be known for Renaissance grandeur, but W Florence offers a very different canvas. Set in a 1970s building by architect Lando Bartoli, long abandoned before its recent revival, the hotel embraces bold design: optical-illusion headboards, terrazzo baths, and custom touches like a Tuscan-themed Monopoly board. Public spaces are equally striking, from AvroKO’s playful murals to the courtyard alive with color. Tratto, the ground-floor restaurant, reworks Italian classics with an inventive flair, while the top suites open onto terraces overlooking the Medici Chapel. For travelers who want Florence with an edge, this is the address.

Location

W Florence
Piazza dell'Unita Italiana 4/B, Florence, Italy
Santa Maria Novella

Guest Score & Reviews

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Rooms & Rates

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Restaurants near the hotel

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