The Pure Hotel
It’s immersive, and the sheer dedication to the theme is admirable, with the desk staff done up in head-to-toe white, looking vaguely medical. Upstairs in the guest rooms you’ll find a touch of warmth breaking through in the form of wooden parquet floors and the odd splash of contrasting black, but still it’s a bit like sleeping inside a stylish and rather well-crafted cloud.
There’s plenty of function to go around, from wireless internet and on-demand audio-video jukeboxes to more physical charms like down duvets and decadent bathrooms with glass-walled tubs. Meeting rooms are obligatory in businesslike Frankfurt, and you’ll find a fitness room and a sauna as well. The Pure has no restaurant, just an appropriately chic and minimalist cocktail bar, but the location in the heart of the banking district means all the city’s best is close at hand.
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