The BoTree

Though located uncontroversially in Marylebone, on the lane of the same name, the BoTree is central enough to also have one metaphorical foot in Mayfair, and another in Soho. It’s an apt location for a hotel that draws on multiple visions of London glamour: from Marylebone’s low-key village vibe to Soho’s creative edge and Mayfair’s confident luxury.

Then again glamour is only one dimension of the BoTree’s intention. “Conscious Luxury” is the ethos here, and that first word is what differentiates it from dime-a-dozen London opulence. Conscious means environmentally conscious, for one thing — witness the plentiful greenery both inside and out. But in BoTree’s eyes, it means a devotion to nothing less lofty than Truth, Love, and Compassion.

This manifests itself most concretely in the BoTree’s approach to service, which aims to be friendly, even familial, while remaining professional and discreet. And it’s backed up by classic luxury boutique hotel attributes. The rooms and suites are stylish and comfortable, and the public spaces include LAVO, a Los Angeles–born Italian restaurant in an arresting double-height space, and the colorful BoTree Bar — both desirable destinations in their own right, where hotel guests and London locals happily mix.