Over the past decade, seeing and being seen in restaurants has become a trend in itself, with certain spots reaching downright cult status. From the chic uniforms worn by the staff designed by the most cutting-edge brands to sleek interiors and tableware featured in top fashion magazines, dining has become a new frontier in the world of fashion.
In fact, it’s not uncommon on social media, to see models posing in front of dishes at their favorite haunts. For instance, we've seen pop icon Dua Lipa dining at MICHELIN-Starred chef Hélène Darroze’s Marsan. Fittingly, chef Jean Imbert, and social media sensation, who has long catered to luxury fashion houses, recently took over the kitchen at the Paris palace hotel the Plaza Athénée, following in the footsteps of none other than Alain Ducasse, who’s restaurant empire has earnt him the status of most MICHELIN-Starred chef in the world (21 stars, in case you’re wondering). Television shows about food and restaurants are also upping the momentum. For instance, in the hit series The Bear, chef Carmy Berzatto’s signature white tee comes from the German label Merz b. Schwanen (priced at a cool $105 a piece).
At first glance, this fusion of food and fashion may seem surprising but upon deeper reflection, it makes perfect sense. Both fashion and gastronomy are platforms for boundless creativity and artistic vision that evolve with the seasons. Let the show begin!