Hyatt Centric South Beach Miami

What’s Hyatt Centric? It’s the mega-chain’s new youth-oriented boutique sub-brand, aimed at a population of travelers for whom Park Hyatts and Grand Hyatts are perhaps uncomfortably pricy, and regular old Hyatts are a one-way ticket to dullsville. These are people who aren’t afraid of a bit of modernist furniture and the occasional bold splash of color — a fact which is reflected in the Hyatt Centric South Beach’s interiors.

It’s also a population for whom business and leisure blend effortlessly together, which is how the Hyatt Centric gets away with offering a proper desk in every room, free wi-fi, and plenty of formal and informal meeting space, without feeling like the dreaded business hotels of old. And of course there’s plenty about this hotel that’s purely resort-oriented. The rooftop pool deck is probably the hotel’s most desirable space — especially for canine guests, who have access to the adjacent Wooftop, which is, as far as we know, the only hotel-rooftop dog park in existence. And for (human) wellness there’s Exhale, a spa and yoga/barre studio.

The Deck Sixteen bar and restaurant are predictably buzzing, and for something a little more low-key there’s the Library Lounge. And if you can criticize the Hyatt Centric’s very central Collins Avenue location at all, it’s just to point out that you have to cross one street to get to the beach — not exactly a devastating critique. There’s a lot to like about this whole Hyatt Centric idea; we expect we’ll be seeing more than a few of these in the coming years.