The name of the restaurant Joo Ok embodies the simple philosophy of Chef Shin Chang-ho, which is to serve dishes that are as exquisite as precious gems. Shin's culinary creations are a testament to how a city's food culture deeply rooted in tradition withstands the test of time. The restaurant's most prized ingredients consist of some 30 different varieties of fermented condiments; shots of house-made vinegar are offered as an aperitif before the meal. The restaurant's celebrated perilla oil is pressed from perilla seed harvested from his family farm in Jinju. Enjoy the great view of one of the most dynamic areas of the city.