Broadwick Soho

20 Broadwick St, London, UK
57 Rooms
Modern Design & Lively
Starting at:
taxes included per/nt

MICHELIN Guide’s Point Of View

Like many city-center districts with a history of attracting the arts and creative industries, Soho was once a bit rough around the edges. But a hotel like Broadwick Soho leaves the neighborhood’s seedy side long in the past. This 57-room hotel is pure modern luxury, but carefully tailored to its location; designer Martin Brudnizki was inspired by the Twenties opulence that’s an essential part of London’s character, as well as the streak of eccentricity characteristic of contemporary British design.

The rooms and suites in particular are given to fantastic flourishes, from unexpected colors to vibrant patterns or unusual antique elements. Mr. Brudnizki also cites his Italian travel experiences as an influence, as well as the world of disco — somehow it all comes together in a visual language that’s nothing if not distinctive.

Dear Jackie, the restaurant, is where these influences are at their strongest, from the Murano glass to the thoroughly Italian menu; Bar Jackie continues in the same vein and opens onto a delightful outdoor space. The finest common space, however, might be Flute, the rooftop restaurant and bar serving classic cocktails with a unique view over Soho from its covered wraparound terrace.

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Broadwick Soho
20 Broadwick St, London, UK

Amenities & Services

  • Free wi-fi
  • Self service parking (charges apply)
  • Off street parking
  • Bar
  • Room service
  • Restaurant
  • 24 hour room service
  • Concierge
  • 24 hour front desk
  • Adjoining rooms
  • Air conditioning
  • Offsite gym facilities
  • Multi-lingual staff
  • Wake-up service
  • Rooftop terrace bar
  • Lounge
  • Shopping area nearby
  • Cribs (subject to availability)
  • Wheelchair accessible
  • Designated smoking area

Need to Know

  • Children under 12 years stay free of charge in their parents'/guardian's room.
  • Broadwick Soho accepts dogs up to 15lbs with advance notice. A non-refundable pet fee of £50 will be charged. Any stains or damage will result in additional cleaning/repair costs.
  • Broadwick Soho is a non-smoking hotel. Smoking in the rooms will result in a cleaning fee equal to the total cost of your reservation.
Check in: 15:00
Check out: 12:00

Credit cards accepted

Sustainability Measures and Certifications

We ask every hotel in our selection how they are working to make a positive impact on the planet and in their community. This hotel has confirmed the following measures are in place.
Guest Rooms and Public Spaces
  • Uses energy-efficient lighting
  • Stocks eco-friendly shampoo and soap
  • No single-use plastic straws
  • No single-use plastic toiletries
  • No single-use plastics
Community and Environment
  • Purchases from locally owned businesses
  • Hires locally with fair wages, benefits, and advancement
  • Actively supports the needs of the local community
  • Trains staff in sustainability best practices
  • Trains staff in local cultural heritage

Restaurants near the hotel