The Place Firenze

Piazza Santa Maria Novella, 7, Florence, Italy
Santa Maria Novella
20 Rooms
Modern Design & Quiet
Starting at:
taxes included per/nt

MICHELIN Guide’s Point Of View

Florence is home to many old-fashioned palazzo hotels, and more than a few modern-design boutiques; and though The Place Firenze falls closer to the latter category, it is something a little bit different.
Ultimately what makes The Place Firenze special is a sense of intimacy — there’s no reception desk, for one, and though the hotel is located on the bustling Santa Maria Novella square, once inside, there is little sense of the city outside. Instead small public sitting rooms with fireplaces and a profusion of antiques and artworks create the feeling of a private mansion, and the fact that there are only twenty rooms makes the house-guest illusion entirely plausible.

Browse the library, study the drawings, mix with the other guests — or just retire to your room, an eminently warm blend of modern and traditional, in a fusion that recalls some of London’s cozy-yet-chic boutique hotels. Louis XV fireplaces and paneled walls mix with muted colors and technological gadgetry; four-poster beds and LCD screens live happily side-by-side. Rooms are not overly large, but those with an eye to romance won’t mind, and roomier suites are available further upstairs. Anyway, The Place isn’t about the presidential treatment, it’s about a comfortable and elegant home away from home.

The old courtyard, now glass-roofed, serves as the breakfast venue, and the rooftop terrace boasts a lounge bed from which to contemplate the courtyard. The Place Restaurant and bar works in sly references to 20th-century celebrity culture in a split-personality space with sophisticated plates upstairs and after-dinner debauchery down. We’re partial to the attached champagne bar as well. Any number of excellent restaurants lie within a few minutes’ walk from the front door, of course; just bug the concierge for a recommendation, or strike out on your own—we hope you haven’t come to Florence to shut yourself in your hotel room all day.

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Rooms & Rates

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The Place Firenze
Piazza Santa Maria Novella, 7, Florence, Italy
Santa Maria Novella

Amenities & Services

  • Free wi-fi
  • Self service parking (charges apply)
  • Valet parking
  • Bar
  • Room service
  • Restaurant
  • Spa treatments (on request)
  • 100% non-smoking hotel
  • Concierge
  • 24 hour front desk
  • Adjoining rooms
  • Air conditioning
  • Babysitting (on request)
  • Offsite gym facilities
  • Multi-lingual staff
  • Wake-up service
  • Library
  • Lounge
  • Luggage storage
  • No pets allowed
  • Bikes available
  • Wine tours nearby
  • Shopping area nearby
  • Parking

Need to Know

  • Supplement for third or fourth guest over 12 years is 165 Euro per person per night. (applies for Duplex Junior Suite - maximum triple occupancy; and Suite, The Panoramic Loft and Master Room - for maximum quad occupancy). Free stay for kids from 0 to 12 years only in the above mentioned room categories. Other room categories are for maximum double occupancy.
  • For bookings of more than 3 rooms and for 6+ nights a non-refundable deposit of minimum 40pct will be required.
  • A credit card authorization will be done at time of booking, which may result in a hold of funds being placed on your account.
Check in: 16:00
Check out: 12:00

Credit cards accepted

Restaurants near the hotel