News & Views 2 minutes 07 April 2021

illycaffè joins forces with the MICHELIN Guide to support the MICHELIN Green Stars in Europe and the United States

illycaffè is the first brand to officially support the MICHELIN Guide’s initiative to award restaurants committed to a more sustainable gastronomy, promoting the Guide’s dedicated network.

Green Star Michelin Stars Michelin

Michelin and illycaffè are pleased to announce illy's support of the MICHELIN Guide's European and American Green Stars. illycaffè, a global coffee industry leader in sustainable quality, and Michelin have decided to take another step forward for the planet. The two companies, which share very similar values, will work together to promote restaurant’s efforts and actions in working in a more sustainable way – like preserving resources, embracing biodiversity, or reducing food waste and the consumption of non-renewable energy.

Since its debut in 1933, and the creation of illycaffè in Trieste, the company has been driven by the same single mission : delighting everyone who loves the quality of life all around the world with the greatest coffee nature can provide, enhanced by the best technologies and sustainable practices, and the pursuit of beauty in everything they do.

Indeed, and for over 85 years, illycaffè’s strategies have been following a sustainable business model, integrating revenue and business goals with environmental and social aspects. Inspired by the 17 Sustainable Development Goals of the United Nations, illycaffè pursues economic sustainability through the sharing of its generated value, social sustainability through personal growth, and environmental sustainability through respect for the ecosystem, which translates into the principles of not polluting, not wasting, and using renewable resources. A tryptic which echoes the Michelin Group ambitions as well as the ones of role-model restaurants awarded a MICHELIN Green Star.

In illy’s view, the virtuous cycle of sustainability begins with the cup of coffee and encompasses the countries where the coffee was grown, through a strategy that rests upon four pillars: working directly with producers, transferring knowledge to them, paying them in a way that makes production sustainable, and creating a club of illy producers. Sustainable quality thus becomes the tool with which to improve the living conditions of coffee farmers and others working in this sector.

© Restaurant Sat Bains
© Restaurant Sat Bains

Just as an illustration of that, the company is working, in collaboration with the United Nation Industrial Development Organization, on a project called “Improving the Sustainability and Inclusiveness of the Ethiopian Coffee Value Chain through Private and Public Partnership” involving the entire Ethiopian coffee sector. Launched in 2015 and under the aegis of the Ethiopian Minister of Industry, the project aims to boost coffee production, to improve quality while helping small farmers to improve their incomes, to contribute to Ethiopia’s development and to help make it a sustainable income country by 2025.

illycaffè is also committed to an ambitious sustainability plan will lead the company to becoming carbon neutral by 2033. Part of it, and launched in July 2020, it is #ONEMAKESTHEDIFFERENCE (One Makes The Difference) initiative. Under this hashtag, illy regroups the new sustainable products and services it develops – like coffee machines which ensure significant energy saving –, and shows how sustainable quality helps protecting and improving the well-being of the planet and also reminds consumers that everyone’s actions can make a difference.

In 2021, and in recognition of illy’s actions, the company has been awarded “One of the 2021 World’s Most Ethical Company” by the Ethisphere Company, being the lonely Italian company to be included in the list since 2013.

"MICHELIN Green Stars restaurants shape an ambitious network of committed thought leaders on the global gastronomic scene; thought leaders who contribute both to raising awareness on the challenges of tomorrow's cuisine and to inspiring their peers within the industry. We are delighted to associate for the first time with illycaffè, a company that is particularly committed and with which we share strong common values. We hope that our Green Stars will continue to mobilize even more companies in the future so that, collectively, we can encourage the industry to take a closer look at sustainable development issues" says Gwendal Poullennec, International Director of the MICHELIN Guides.

"It is a great honour for us to announce our support to the MICHELIN Guide’s Green Stars in Europe and the U.S., a distinction to highlight restaurants which are at the forefront of a more sustainable approach to gastronomy” says Massimiliano Pogliani, CEO of illycaffè. “This is an extraordinary opportunity to continue sharing and promoting our coffee culture in the world of fine dining: many of our illy ambassadors have received this prestigious recognition and we hope to continue developing an increasingly virtuous path of ever-more sustainable quality with the greatest international chefs. Sustainable quality has always been part of our brand DNA and for over 85 years we have been giving great attention to sustainable matters, with the aim of building a better future together with our partners and our consumers

Unveiled for the first time in January 2020 at the MICHELIN Guide France launch event, the MICHELIN Green Star is the MICHELIN Guide's newest distinction. Attributed by MICHELIN inspectors to restaurants within their selections that are the most committed to a more sustainable approach to gastronomy, the MICHELIN Green Star offers a new benchmark for customers and professionals.

By highlighting the virtuous actions of role-model restaurants, the MICHELIN Guide aims to give chefs and other committed players a framework for raising awareness on the sustainable issues surrounding gastronomy and food among the general public, businesses and the whole industry.

illy support the European & US MICHELIN Green Stars

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