Principe Forte dei Marmi

V.le Amm. E. Morin 67, Forte dei Marmi, Italy
28 Rooms
Modern Design & Lively
Starting at:
taxes included per/nt
The glassy, angular, decidedly modern Principe Fortei dei Marmi is Tuscan Riviera to the utmost, as unapologetically glamorous as a hotel can be without slipping over into ostentation. It’s not so much a beach hotel as a riviera hotel, more butler-served day-bed cabanas than flip-flops and sandy toes. It’s also a very pleasant reminder that all those sea breezes wafting toward the vineyards and villas to the east had to come from somewhere, and that somewhere turns out to be a stunning rocky coast with a scene all its own — stylish seaside restaurants and late-night dance parties sharing the land’s end with laid-back beach strollers and Florentines escaping from the city.

But back to the hotel. Its twenty-eight rooms check all the right boxes for modern luxury; they’re sunny and spacious with parquet floors and oversized windows, fitted with designer Italian furniture and glass-walled bathrooms (with privacy curtains), wired with Bose sound systems, soundproofed against your neighbors’ Bose sound systems, hung with enormous LCD TVs, lit to your mood in high-tech fashion, and instead of tired mini-fridges there are in-room wine fridges that are stocked with a well curated bottle selection.

Despite the hotel’s size, the rooms are really only the beginning. At the spa, you can experience all the greatest hits of international steaming, cooling and cleaning in a single “wellbeing circuit,” consisting of a Finnish sauna, cold lavender mist shower, Turkish hamam, Russian banya, “cold mint storm,” “ice cascade,” and finally a well-earned rest in the tea room. If that sounds a bit intense, there are a couple of gorgeous pools as well, one indoor and one outdoor, not to mention the hotel’s full-service private beach club and, for a little more distance from your fellow guests, its own luxury yacht.

The highlights, though, are the bars and restaurants, sprinkled about the beach and pools and terraces and even the roof. Some have sea views, others are set beneath the backdrop of the Apuan Alps (full of Cararra marble, for what that’s worth), and some have vantage points where you can admire both. In short, there’s mountains and greenery and sea-breezes galore, but it’s hardly back-to-basics.

How to get there:
Galileo Galilei Airport (Pisa) is 30 minutes away by car. Amerigo Vespucci Airport (Florence) is 60 minutes away by car. Querceta train station is approximately 6 kilometers (3.7 miles) from the hotel.

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Principe Forte dei Marmi
V.le Amm. E. Morin 67, Forte dei Marmi, Italy

Amenities & Services

  • Free wi-fi
  • Self service parking (charges apply)
  • Off street parking
  • Valet parking
  • Bar
  • Wine Cellar
  • Room service
  • Restaurant
  • Outdoor Swimming Pool (seasonal)
  • Indoor swimming pool
  • Spa
  • Spa treatments (on request)
  • Turkish bath
  • Sauna
  • Jacuzzi
  • Yoga
  • Gym
  • 100% non-smoking hotel
  • Concierge
  • 24 hour front desk
  • Adjoining rooms
  • Air conditioning
  • Babysitting (on request)
  • Garden
  • Multi-lingual staff
  • Wake-up service
  • Rooftop terrace bar
  • Lounge
  • Luggage storage
  • Pet Friendly
  • Pets allowed (charges apply)
  • Boardroom
  • Bikes available
  • Golf nearby
  • Wine tours nearby
  • Shopping area nearby
  • Cribs (subject to availability)
  • Parking
  • Swimming pool
  • Kids' club
  • Beachfront
  • Wheelchair accessible
  • Shuttle service
  • Designated smoking area

Need to Know

  • Cribs are available for infants under 2 years old free of charge.
  • Extra beds are available for children age 2 - 7 at €50 per child, per night.
  • Extra beds are available for guests 8+ years old at €100 per guest, per night.
Check in: 16:00
Check out: 12:00

Credit cards accepted

Sustainability Measures and Certifications

We ask every hotel in our selection how they are working to make a positive impact on the planet and in their community. This hotel has confirmed the following measures are in place.
Guest Rooms and Public Spaces
  • Conserves energy when rooms are empty
  • Uses renewable energy
  • Uses energy-efficient heating and cooling
  • Uses energy-efficient lighting
  • Cleans with eco-friendly products
  • Stocks eco-friendly shampoo and soap
  • Gives guests the option to reuse linens and towels
  • No single-use plastic straws
  • No single-use plastic toiletries
  • No single-use plastics
  • Farms organic or hydroponic produce on property
  • Sources produce from local farms
  • Creates seasonal menus from locally sourced produce
  • Offers vegan menu options
  • Sells or donates surplus food
  • Composts food waste
  • Reduces food waste
  • Sources wine from organic and biodynamic vineyards
Community and Environment
  • Purchases from locally owned businesses
  • Hires locally with fair wages, benefits, and advancement
  • Actively supports the needs of the local community
  • Trains staff in sustainability best practices
  • Trains staff in local cultural heritage
  • Restores and protects natural ecosystems and wildlife
  • Measures and reduces water waste
  • Measures and reduces carbon emissions

Restaurants near the hotel