There’s a youthful air to L7 Hongdae, which makes sense; this boutique hotel is located in one of Seoul’s most creative neighborhoods, Hongdae, known for vibrant street murals, pop-up craft markets, and a large student population. The hotel’s Blue Roof Lounge, a stylish communal space, reflects that artistic energy with billiards tables, a record collection, and a library of design books. Guest rooms are compact and sleek, with floor-to-ceiling windows, blonde wood furnishings, and incredibly comfortable custom pillowtop beds. In warmer weather, DJ-spun sets and craft cocktails bring a party atmosphere to the beautiful rooftop terrace and pool — it’s the highest in the district, with panoramic views over the glittering city lights below.
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