The Place Firenze

Piazza Santa Maria Novella, 7, Florence, Italy
Santa Maria Novella
20 Rooms
Modern Design & Quiet
For just about as long as the phrase “luxury boutique hotel” has been in the travel-industry lexicon, it’s been represented in Florence by The Place Firenze. And while this ultra-chic townhouse on the Piazza di Santa Maria Novella has evolved with the times — architect Luigi Fragola oversaw its most recent renovation — it’s lost none of its appeal. To go from the bustling streets of Florence to a hotel so intimate it lacks even a traditional reception desk is refreshing, to say the least — and while its rooms and suites are as plush and well-equipped as anything in town, they’re so unique and so full of Florentine character that you’ll feel more like a local than a luxury-hotel guest.

And a well-connected local at that. The Place Firenze may do without uniformed bellhops and the like, but they’re capable of arranging just about anything you might request. Should that include an aperitivo on the rooftop terrace, followed by a modern Tuscan dinner with a view of Santa Maria Novella, you’re in luck; The Kitchen & The Bar serve dishes crafted from painstakingly local ingredients, served on Florentine tableware. Even the negroni, here, is elevated to a hyper-local art form — among The Place’s unique propositions is a masterclass on the mythical cocktail.

Location

The Place Firenze
Piazza Santa Maria Novella, 7, Florence, Italy
Santa Maria Novella

Guest Score & Reviews

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Rooms & Rates

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Amenities & Services

  • Free wi-fi
  • Self service parking (charges apply)
  • Valet parking
  • Bar
  • Room service
  • Restaurant
  • Spa treatments (on request)
  • 100% non-smoking hotel
  • Concierge
  • 24 hour front desk
  • Adjoining rooms
  • Air conditioning
  • Babysitting (on request)
  • Offsite gym facilities
  • Multi-lingual staff
  • Wake-up service
  • Library
  • Lounge
  • Luggage storage
  • No pets allowed
  • Wine tours nearby
  • Shopping area nearby
  • Cribs (subject to availability)
  • Parking

Need to Know

  • Supplement for third or fourth guest over 12 years is 165 Euro per person per night. (applies for Duplex Junior Suite - maximum triple occupancy; and Executive Suite, The Panoramic Loft and Santa Maria Novella Master Suite - for maximum quad occupancy). Free stay for kids from 0 to 12 years only in the above-mentioned room categories. Other room categories are for maximum double occupancy.
  • For bookings of 3 or more rooms and for stays of 6+ nights a non-refundable deposit of minimum 40pct will be required.
  • A credit card authorization will be done at time of booking, which may result in a hold of funds being placed on your account.
  • Eligible Plus reservations: Welcome amenities may be delivered to your room after you check in. A “Do Not Disturb” status may impact the delivery of these amenities
Check in: 16:00
Check out: 12:00

Credit cards accepted

Sustainability Measures and Certifications

We ask every hotel in our selection how they are working to make a positive impact on the planet and in their community. This hotel has confirmed the following measures are in place.
Guest Rooms and Public Spaces
  • Conserves energy when rooms are empty
  • Uses energy-efficient heating and cooling
  • Uses energy-efficient lighting
  • Cleans with eco-friendly products
  • Gives guests the option to reuse linens and towels
  • No single-use plastic straws
  • No single-use plastic toiletries
Dining
  • Sources produce from local farms
  • Creates seasonal menus from locally sourced produce
  • Offers vegan menu options
Community and Environment
  • Purchases from locally owned businesses
  • Actively supports the needs of the local community
  • Trains staff in sustainability best practices
  • Trains staff in local cultural heritage

Restaurants near the hotel

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Rates in DKK for 1 night, 1 guest
Stay dates
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30 Jun - 1 Jul
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Check-in
Oct 6
Check-out
Oct 15
Rates shown in USD based on single occupancy.
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