Hotel Villa Franca Positano

Viale Pasitea 318, Positano, Italy
44 Rooms
Contemporary Classic & Quiet
Starting at:
taxes included per/nt

MICHELIN Guide’s Point Of View

Ideally we’d all have well-to-do Italian friends with a vacation house on the Amalfi Coast. Because while we love a good hotel, there’s something about Positano — the dramatic scenery, the cinematic atmosphere, the possibility of a three-hour lunch that starts with aperitifs and ends with limoncello and cappuccino — that makes you feel like being someone’s glamorous houseguest. Until that invitation arrives, there’s Hotel Villa Franca Positano.

The villa was a private home until the family turned it into a boutique hotel, so the place is filled with designer pieces and thoughtful details from an Italian film library to vintage board games. It has the coziness of a guesthouse and, thanks to the rooftop pool, a great spa, and a pair of gourmet restaurants, the wow factor of a luxury hotel.

Like every other building in the heart of old Positano, the villa is built right into the steep cliffside: if you think of the town as a giant amphitheater with a sea for a stage, Hotel Villa Franca Positano would be on the first or second tier of balcony seating. And while there’s hardly a bad location in a landscape as stunning as this one, the five-story villa has a particularly enviable address that affords spectacular views over the water.

Views, it bears noting, that you can enjoy in your pajamas — each and every guest room has a private balcony. In a destination where the emphasis is so squarely on the outdoor landscape, interior design seems less important. But it’s lovely nonetheless. The look mixes traditional and modern, with decorative majolica and Vietri tilework and nearly all-white decor. There’s statuary in the suites, while standard guest rooms are less grandiose, but all rooms feature Italian marble bathrooms, LED TVs, and free wi-fi.

Have a poolside spritz with 360-degree views over the water, or book a table at the high-end Li Galli Restaurant. Either way, you’ll never have to tear your eyes away from the fabulous water views, spread out before you and your plate of seafood. True, it’s a hotel — it’s not quite the same as staying with friends. But take a quick look at the lavish breakfast buffet and you’ll be glad you’re not making your own espresso on a kitchen stovetop.

Please note: Hotel Villa Franca Positano is a seasonal hotel open March thru November.

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Hotel Villa Franca Positano
Viale Pasitea 318, Positano, Italy

Amenities & Services

  • Free wi-fi
  • Self service parking (charges apply)
  • Valet parking
  • Bar
  • Wine Cellar
  • Room service
  • Restaurant
  • Outdoor Swimming Pool (seasonal)
  • Spa
  • Spa treatments (on request)
  • Turkish bath
  • Jacuzzi
  • Steam rooms
  • Gym
  • 100% non-smoking hotel
  • Concierge
  • 24 hour front desk
  • Doctor on call
  • Air conditioning
  • Multi-lingual staff
  • Wake-up service
  • Rooftop terrace bar
  • Lounge
  • Luggage storage
  • No pets allowed
  • Wine tours nearby
  • Shopping area nearby
  • Parking
  • Swimming pool
  • Shuttle service
  • Adults only

Need to Know

  • Children under the age of 10 cannot be accommodated at Hotel Villa Franca Positano.
  • Eligible Plus reservations: Welcome amenities may be delivered to your room after you check in. A “Do Not Disturb” status may impact the delivery of these amenities.
  • Eligible Plus reservations: Credits and discounts will be applied at check-out in local currency unless otherwise noted.
Check in: 15:00
Check out: 12:00

Credit cards accepted

Sustainability Measures and Certifications

We ask every hotel in our selection how they are working to make a positive impact on the planet and in their community. This hotel has confirmed the following measures are in place.
Guest Rooms and Public Spaces
  • Conserves energy when rooms are empty
  • Uses energy-efficient heating and cooling
  • Uses energy-efficient lighting
  • Cleans with eco-friendly products
  • Stocks eco-friendly shampoo and soap
  • Gives guests the option to reuse linens and towels
  • No single-use plastic straws
  • No single-use plastic toiletries
  • No single-use plastics
  • Provides charging for electric vehicles
  • Creates seasonal menus from locally sourced produce
  • Offers vegan menu options
  • Sells or donates surplus food
  • Reduces food waste
  • Sources wine from organic and biodynamic vineyards
Community and Environment
  • Purchases from locally owned businesses
  • Hires locally with fair wages, benefits, and advancement
  • Actively supports the needs of the local community
  • Trains staff in sustainability best practices
  • Trains staff in local cultural heritage
  • Restores and protects natural ecosystems and wildlife
  • Measures and reduces water waste
  • Measures and reduces carbon emissions

Restaurants near the hotel